i enclose our new price list , which will come into effect ,from the end of this month. you will see that we have increased our prices on most models. we have ,however , refrained from doing so on some models of which we hold large stocks. we feel we should explain why we have increased our prices. we are paying 10% more for our raw materials than we were paying last year. some of our subcontractors have raised their by as much
as 15%. as you know , we take great pride in our machines and are jealous of the reputation for quality and dependability which we have achieved over the last 40 years. we will not compromise that reputation because of rising costs. we hope, therefore decided to raise the price of some of our machines. we hope you will understand our position and look forward to your orders.
We enclose our new catalogue and price list. The revised prices will apply from 1 April 1997. You will see that there have been number of changes in our product range. A number of improved models have been introduced. Out range of washing machines has been completely revamped. Many popular lines, however, have been retained unchanged. You will be aware that inflation is affecting industry as a whole .Ws have been affected like everyone else and some price increases havebeen unavoidable. We have not, however, increased our prices across the board, In many cases, there is a small price increase, but in others, none at all. We can assure you that the quality of our consumer durables has been maintained at a high standard and that our service will continueto be first class. We look forward to receiving your orders.